News

DK Developer in Argentina Creates GIS Marketing and Stolen Car Recovery Solutions

Buenos Aries, Argentina
December 22, 2003
 
Digital Map has developed two interesting custom GIS solutions from the DK-VCL toolkit for corporate clients in Argentina: i) the GPS computer map tracking functionality used with the LoJack Corporation (a USA company) stolen car recovery system, and ii) a marketing solution for the Argentine operations of the French hypermarket chain, Carrefour. Click here to see the quote provided by this client.

 
The GIS marketing solution created for the Carrefour hypermarket chain in Argentina is designed to support the company's home-delivery service. The solution allows the marketing analyst to visualize the geographical layout of the sales distribution, plan which geographic areas to provide the home-delivery service, and manage the routing of the deliveries to the proper address locations. The DK routing functionality was customized and enhanced to generete optimum multi-destination routes. Twelve Carrefour hypermarket locations in Argentina presently use this system, with the most active store using the system to manage 500-700 deliveries per day. This system has been operational in Carrefour stores since July 2001.

 
 
The main window. The application includes detailed street maps of all the main cities in Argentina.
 
 
 
When the system receives an alert from any particular car, the map window begins showing events (GPS locations and other information) represented by the circles. The user may select the number of events to be displayed in the map window.
 
 
 
Each event information can be accessed by clicking on the location circle.
 
 
The GIS marketing solution created for the Carrefour hypermarket chain in Argentina is designed to support the company's home-delivery service. The solution allows the marketing analyst to visualize the geographical layout of the sales distribution, plan which geographic areas to provide the home-delivery service, and manage the routing of the deliveries to the proper address locations. Twelve Carrefour hypermarket locations in Argentina presently use this system, with the most active store using the system to manage 500-700 deliveries per day. This system has been operational in Carrefour stores since July 2001.

 
 
Thematic presentation of the sales distribution. The marketing analyst can identify hot zones for geographically focused marketing campaigns.
 
 
 
Click on a geographical zone to see the exact number of home-delivery clients and sales level.
 
 
Digital Map has been a DK licensed user since May 2001.